The process of video production falls into three standard phases: pre-production, production, and post-production.

Pre-production begins with a discovery meeting to understand the client’s goals, target audience, key messages, and desired outcomes. From there, the team develops a creative concept that aligns with the brand and objectives, determining the video’s tone, style, and structure. A script or outline is then written, and a storyboard may be created to visualize the content. Once the creative direction is approved, the production team handles logistics—such as scouting locations, scheduling shoot dates, organizing equipment, and hiring any necessary crew or talent. A detailed shot list and production schedule are finalized to ensure an efficient and organized shoot. This phase is essential for aligning expectations and laying the groundwork for a smooth production process.

Production is the execution of the plan developed during pre-production. On shoot day, the crew arrives on location with the necessary equipment and sets up lighting, cameras, and audio gear according to the shot list and schedule. The director or producer oversees the shoot to ensure the visuals align with the creative vision, while the crew captures high-quality footage of interviews, b-roll, or scripted scenes as planned. Attention is given to framing, lighting, sound, and performance to ensure everything looks and sounds professional. Flexibility is also key, as the team may need to adjust to real-time challenges such as weather, lighting changes, or unexpected client feedback. Clear communication and efficiency during this phase help keep the shoot on track and ensure the footage meets the project's goals.

The post-production process for a small business video production company begins once all footage has been captured. The editor reviews and organizes the material, selects the best takes, and assembles a rough cut that follows the approved script or outline. This is followed by refining the edit—tightening pacing, adding transitions, adjusting timing, and incorporating client feedback. Graphics, titles, and branding elements are added as needed, along with licensed music and sound design to enhance the overall feel. Color correction and audio mixing ensure the final video looks polished and sounds clear across platforms. Once the video is finalized and approved, it is exported in the required formats and delivered to the client for distribution. This phase transforms raw footage into a cohesive, professional piece that fulfills the original creative and strategic goals.

The price estimate for a video production project varies significantly based on the scope of the project, which includes factors such as the video's length, complexity, and purpose. A simple shoot—like a single-camera interview with minimal editing—will cost much less than a multi-location, multi-day shoot that requires scripting, talent, and advanced post-production. Key elements that influence pricing include the number of shoot days, crew size, equipment needs (e.g. drones, gimbals, lighting kits), travel requirements, and whether the project involves scripting, voiceover, or motion graphics. Additionally, rush timelines, revisions, and the intended usage of the final video (e.g. social media vs. broadcast) can affect the overall cost. Ultimately, the broader and more complex the scope, the more time, resources, and expertise are required—resulting in a higher estimate.

Professional video production brings experience, quality, and strategy to your project that DIY methods often can’t match. A professional team knows how to craft a compelling story, capture high-quality visuals and sound, and ensure your message connects with your target audience. They bring the right gear, lighting, and techniques to make your brand look polished and trustworthy. Beyond just technical skills, professionals understand how to guide the creative process, meet deadlines, and deliver content that aligns with your goals—whether that’s increasing engagement, building brand credibility, or driving sales. In short, professional video gives your project the impact it deserves.

The length of a photo session is determined by the needs of the client. For example, a graduation photo session may take anywhere from a quick 20 minutes to an hour and a half, depending on how many locations and looks the client wants. Other photo projects, like weddings, involve much more of a time commitment to capture every detail needed to create vivid memories of the special occasion.

The number of final photos a client receives is closely tied to both the amount of time spent shooting and the variety within the shoot. Generally, the longer the shoot, the more opportunities there are to capture a wider range of images—resulting in a larger selection of high-quality final photos. However, variety also plays a major role. A shoot that includes multiple locations, outfit changes, poses, or setups will naturally yield more usable and distinct images than a straightforward session in a single location with limited variation. For example, a 45 minute portrait session in one setting may result in 40-50 polished photos, while a multi-hour branding shoot with different scenes and looks could deliver 100+. Ultimately, more time and greater variety lead to a richer and more diverse final gallery.

Yes, all final photos will be professionally edited. Each selected image is carefully processed to reflect the photographer’s artistic style and uphold a high standard of quality. This includes adjustments to lighting, color, contrast, and composition, as well as any necessary retouching—always done with professional judgment to ensure the final images look natural, polished, and aligned with the overall creative vision. Editing is a key part of the process that transforms raw photos into finished work that truly represents the story, mood, and professionalism intended for your needs.

The amount of time needed to ingest, sort, edit, export and upload all final images varies greatly depending on the amount of photo coverage that was dedicated to the shoot/the amount of photos taken. Rest assured, the client will always be informed about an approximate turnaround time for any and all photos.

Great question! Morning and evening light (AKA Golden Hour) are considered the best times for outdoor photography because of the soft, warm, and flattering quality of light they provide. During these times, the sun is low in the sky, casting longer shadows and a diffused glow that enhances skin tones, textures, and landscapes without the harsh contrasts seen in midday sun. This softer light reduces squinting and minimizes unflattering shadows on faces, making it ideal for portraits and natural-looking images. Additionally, the golden hues during sunrise or sunset add mood and depth, creating a more visually appealing and professional look.

All final photos are delivered in an online gallery. In the gallery, you are able to download Print (high-resolution) and Web (low-resolution) sized files for use. It is recommended that all photos and file sizes are downloaded as soon as possible upon delivery for the client’s safekeeping.