BFK | Video

The child literacy-focused nonprofit, Books For Keeps, wanted to use video production to aid their message about an annual fundraiser. Together, we determined the video should be guided by a message from their director, Justin Bray.

Using key talking points from the BFK team, we were able to draft a script during pre-production that served to emphasize the importance of community assistance when it comes to child literacy. “One word at a time, one book at a time, we’re helping those we serve by expanding their imaginations.”

Footage in the video includes the BFK warehouse, where books can be both stored and discovered, as well as the book fairs and distributions. Most importantly, we see the happy faces of kids discovering a passion for reading that will fundamentally improve their lives.